Country-specific marketing materials

Take Mexico, for example!

The distribution of CytoSorb in over 58 countries requires in some countries special adaptations of our marketing materials to national regulations for information with medical content.

For Mexico CytoSorb Therapy has also received approval recently. Mexico is one of the countries with special requirements for printed or PDF marketing materials that differ from those of other Spanish-speaking markets. Therefore, our marketing materials had to be adjusted according to the Mexican regulations. Currently, every teaser and every decision support card is checked individually by the health authority in Mexico. We keep our fingers crossed for Felix that he and his Mexican partner will soon be able to get official approval and use the marketing materials.

If you are faced with comparable requirements in international sales, please contact Bettina or Claus and Lutz so that country-specific marketing materials can be developed and used if necessary.

Tags: marketing
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